Keith Code is Going to India

California Superbike School logoIndia is (as you hopefully know if you have been paying attention) quickly becoming the largest motorcycle market in the world. Over the last several years there, the market has finally started to see motorcycles with displacements in excess of the seemingly ubiquitous 125cc motorbike which every family owns.

Ducati, Honda, Kawasaki, Suzuki, Yamaha, etc. – all the major players have introduced full-sized, large displacement motorcycles of many different classes to the Subcontinent and the dealers are having trouble keeping them on their showroom floors.

California Superbike School's Keith CodeNow, India does have a huge education system – though it does under-serve its population, it is incredibly advanced and expansive – but they lack racing schools, at least any which are professionally organized and staffed. Keith Code’s California Superbike School (CSS) will now hold classes inside this huge Asian nation with the help of local appliance giant Preethi.

The California Superbike School was founded by Keith Code in California some 30 years ago. That time has been used very well by the riding instruction genius as he has managed to expand the school into 15 countries all around the world. Code has also hired experienced riders and racers to instruct the students in the best way to get a bike around a track; the instructors are all very communicative, understandable, and they know well what they are talking about.

CSSCalifornia Superbike School’s Keith Code (old photo) has developed its own technology to help with instruction off of the track. Some of their training aids have even created controversy in the industry they support, but some have proven some long-held beliefs wrong. Everything the CSS does is geared towards learning and improving your ability to ride a motorcycle. And, whether you believe it or not, taking a class with them will help you ride any motorcycle better – period.

Keith Code actually started his CSS work in India last year; it went very well and CSS had a roster full of participants from all over the country. That success led CSS to return again, but this time they brought an all-star instructor squad with them. In fact, Keith Code himself participated in teaching students, and he had a blast doing so.

The most recent CSS event was held at the Madras Motor Sport Track in Chennai back in January. Over 100 riders – including several Indian professional racers who also joined in to hone their own already excellent riding skills – New CSS BMW S1000RRparticipated over the five days of classes offered. The sessions were very successful and every student walked away impressed with the school and what they learned; all were eager to go again.

New CSS BMW S1000RRCSS will return to what is the world’s second largest motorcycle market again in 2012, and they may even expand beyond their one-track setup. In fact, the CEO of Preethi, TT Varadarajan, who has attended CSS classes since the 1990s, will be working to make the school a fixture in the nation of India. According to Varadarajan, helping India’s racers improve their skills to further their growth in the racing world is one goal, but making the nation’s riders safer is their primary focus.

Based on the results, with riders traveling from all over the country to attend, and all of them praising their time there, CSS and Preethi have hit upon a fantastic idea. All they need to do now is find a way to accommodate the huge number of riders in India who wish to attend – any riding instructors interested in moving?

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