In a highly publicized move, Husqvarna was acquired by BMW in July 2007 from Cagiva and from under its management by MV Agusta. BMW wasted no time with their new purchase and they promptly began flushing the company with both development and marketing dollars (Euro?). This attention given by the parent helped the new adoptee [...]
In the US and Canada, Italian marque Piaggio is imported and distributed by Piaggio Group Americas (PGA); they also handle the Piaggio parent company’s other badges. That list includes Aprilia, Moto Guzzi and Vespa – all well-known motorcycle and scooter brands just about everywhere such vehicles are sold. During the November 2010 EICMA scooter and [...]
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