In a highly publicized move, Husqvarna was acquired by BMW in July 2007 from Cagiva and from under its management by MV Agusta. BMW wasted no time with their new purchase and they promptly began flushing the company with both development and marketing dollars (Euro?). This attention given by the parent helped the new adoptee [...]
At the 2010 EICMA Motorcycle Show, Husqvarna unveiled its Mille 3 concept motorcycle. The bike, which looks like a cross between a dirt bike and a cruiser, started a lot of speculation about the future of Husqvarna. Would the dirt bike manufacturer venture out onto the open road? There are numerous reports that Husqvarna will [...]
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