The Ducati Diavel doesn’t need a nifty slogan to make me want one, but Ducati came up with something pretty cool for its US Commercial. “Seen? Maybe. Noticed? Definitely?
Ducati said that the aim of the Diavel commercial was to “communicate the idea of authentic sensations expressed by real-life faces in everyday situations.”
Here is the new Ducati Diavel TV commercial.
The commercial was shot in Cape Town, South Africa, by American director Bo Platt.
Courtesy of AllAboutBikes.com
Ducati North America is excited to declare March 25th as “Diavel Night”, an evening where showrooms across North America will host welcome events for the 2011 Ducati Diavel.
As the latest arrival in Ducati’s 2011 lineup, dealers will be throwing out all the stops with red carpet events to welcome the Diavel in style. Motorcyclists are encouraged to stop by their local Ducati dealer and see the Diavel up close and in person.
“We are eagerly anticipating the arrival of the Diavel in showrooms across North America,” said Jason Chinnock; Director of Sales and Marketing for Ducati North America. “Our dealer network has a wide range of creative events planned, and we are ready to welcome the Diavel just in time for riding season.”
Built to have a commanding presence while remaining lightweight and agile like all Ducatis, the Diavel takes the man-motorcycle relationship to the next level in absolute comfort. For connoisseurs of technology, ABS, Ducati Traction Control and Ducati Riding Modes deliver a confidence-inspiring sophistication while stunning looks, 162hp and 456lb of authentic Ducati performance drives a comfortable sport lifestyle that could only be dreamt of before.
[Press Release and Image Provided by Ducati USA]