The Power of Dreams: Honda Launches New Brand Identity in India

dream_yugaHonda revealed 7 new products and its new brand identity in India today. Honda is continually expanding its business in India and today the company said that it is working to make its customer’s dreams come true.

Which is why Honda has chosen “The Power of Dreams” as its brand slogan in India.

Honda writes in a press release:”A country where a billion people carry dreams in their hearts, the spirit of The Power of Dreams will be brought alive by Honda’s India specific Brand Identity “Sach Kardenge Sapne”. The slogan expresses Honda’s vision and our intentions towards the future: ‘To share our dreams with others and make them a reality.’

Honda also unveiled 7 new models specific to India at the Auto Expo. The 110cc Dream Yuga, the CBR 150R, the CB Shine, and the new CBR 250R will all be going into mass production in India. Honda also showed off its new Dio scooter and a couple of bigger motorcycles, like the VT 1300CX and the new CBR 1000RR Fireblade.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s