Judge Rules: ‘Daytona Bike Week’ Can’t Be Trademarked


You may not be aware of it, but for the last few years a battle has been raging in Florida over who has the right to use the words “Daytona Bike Week.” A local company claimed that they owned the term and they started suing vendors for selling merchandise with the slogan “Daytona Bike Week.”

The Daytona Regional Chamber of Commerce, with the help of the Cobb Cole law firm, fought back. United States District Court Judge Mary Scriven ruled in favor of the Daytona Regional Chamber of Commerce, saying that the term “Daytona Bike Week” could not be trademarked.

The judge found that Consolidated Distributors, Inc., Joe Cool, Inc., and Mettemp Inc., had “fraudulently obtained or, alternatively, was improperly granted,” the “Daytona Bike Week Trademark.

“In our minds this was always a fight to protect our business community, our City, and the greater community at large, and specifically to fight off the Defendants’ attempt to take something that wasn’t theirs… and then charge people for using it,” said Daytona Regional Chamber Chairman of the Board, Thomas J. Leek. “This ruling ensures that the mark will remain the property of the City of Daytona Beach and the community at large, for all local businesses and distributors to use in perpetuity. This is a significant milestone in that it will live as a warning to future trademark squatters, and provide protection for all to continue to enjoy the use the mark.”

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