Dainese, the official safety partner of the Isle of Man TT, will continue its relationship with the Isle of Man through 2012. Dainese has been the official safety sponsor for the IOMTT for the last three years.
In addition to being the safety sponsor of the TT, Dainese will also be the official safety partner of the British Superbike series. Dainese will also be continuing their relationship with Guy Martin, and has started a new deal with Josh Brookes, in order to make sure that their safety standards remain top notch.
“The TT for us is a great brand link and we see it as a global communication platform,” said Dainese’s marketing manager Fabio Muner. “Guy Martin is now a great friend of Dainese and he has helped a lot in our D-Air development program, taking the product from the MotoGP track, through road racing and into the retail market.
“We are proud to continue our association with this great event.”
Dainese has worked with racers like Valentino Rossi and Jorge Lorenzo to help develop the best safety products in the racing world. They are currently finishing up final testing on the innovated D-Air race suit, which will soon be available to the public.
“We strive to be associated with proactive partners at the TT and Dainese has been exactly that by using the TT as an active test-bed for their innovative D-Air system,” said TT Motorsport Manager Paul Phillips.
“The company has also delivered to the TT names that we could only have dreamed of in earlier years, including Giacomo Agostini, Jorge Lorenzo and Valentino Rossi. They get the TT, and we’re very happy to see them continue this relationship for another two years.”
The TT Superbike race which will be held on June 6th this year, will be called the Dainese TT Superbike race.
Courtesy of AllAboutBikes.com