The Last Breath of Moto Morini

Moto Morini logoMoto Morini has had a long and storied era in the motorcycle industry; since it was founded by Alfonso Morini in 1937 the company has been through at least five different owners. Most of those ownership changes have come over the last quarter-century or so, though. During that period, many large and sometimes disruptive changes came and went at the factory.

By the start of the 21st century, though, Moto Morini had competently developed its own 1187cc 84° V-twin engine – it was designed by one Franco Lambertini – and a line of motorcycles was created based around that torque-laden lump. However, even given some good, solid reviews and decent pricing on their models, Moto Morini will be shuttered once and for all in 2011.

Moto Morini Granpasso H83 in Silver This epic collapse came about after news that an attempted buyout by Paolo Berlusconi, brother of Italian Prime Minister Silvio Berlusconi, fell through in July 2010. Morini was already in Italian-style liquidation since 2009 when this came about, but Berlusconi already owned Garelli and was interested in keeping Moto Morini producing and selling bikes.

It seems that Moto Morini’s creditors or the government of Italy did not believe Berlusconi capable of such a feat, so it was turned down and all assets of Moto Morini are to be sold.

Moto Morini Granpasso H83 in RedShortly after the announcement that the purchase deal had not gone through, an announcement came from the Bologna factory that Moto Morini was selling the remaining stock at an incredible discount. A PDF document was put online with a list of remaining models and their prices (here).

A good example is the Granpasso H 83 Titanium in black for only €6720 (US$9160), which is a reduction of nearly €4000 (US$5450) off suggested retail. There are even better deals available, but you must contact Moto Morini’s factory directly for current stock numbers and availability.

Moto Morini’s demise is a sad tale in a bad economy, but it had been coming for some time. It was unfortunate that the marque could not generate enough interest in their products quickly enough to make the entire operation fiscally stable. The motorcycle industry has lost another storied manufacturer, and we may never see it return. All we can do is hope that once the economy is in better shape some interest in reviving the brand gets into the mind of a person capable of doing so. Until then, the Moto Morini models strafing the streets now are all that we will ever have.

Courtesy of

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