Brough Superior SS100 Sets World Record Price at Auction

H&H Classics Ltd logoH&H Classics Limited is one of Europe’s largest auctioneers of classic and collectible automobiles, motorcycles and associated paraphernalia and memorabilia; as such they sell many rare and historically important motorcycles in auctions all over the United Kingdom.

At the October 2010 Haynes International Motor Museum auction hosted by the company, they set a new high mark in our shared history. An unknown private buyer with an excessive amount of disposable income – and, we hope, a passion for this beautiful machine – purchased a 1929 Brough Superior SS100 for the new record high amount of £286,000 (US$450,188)! No motorcycle has sold for more at auction anywhere in the world in the British pound sterling. There is always an asterisk, eh?

The previous record-holder was a beyond rare 1915 Cyclone overhead-cam board track racer which pulled in US$551,200 at the MidAmerica Auction in Monterey, California. In July 2008 that was £278,400, thus making it second in the UK, but it remains first in the US owing to the different currency valuation. Ah, the monetary 1929 Brough Superior SS100 exchange and its twisted logic. That same year had another SS100 sell for £163,200 (US$323,136). Obviously, the last two years also made a significant difference in the value of the Brough marque.

Featured in the H&H auction alongside the SS100 were a 1954 BMW R54 Rensport production racer, a 1960 AJS 7R, a more modern but no less rare 1976 Suzuki RE5 Rotary, and a Moto Guzzi Le Mans MkI which traveled with the Guggenheim’s “Art of the Motorcycle” exhibit. Many interesting machines passed under the hammer, and they are too numerous to list here. Simply take away from this that it was a surprisingly lively event with more than its share of intriguing stories.

For more information, head straight to the auctioneer themselves –

Written by J.C. Current, Courtesy of

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